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When was the last time you saw an ad on Instagram?
With over a billion active users, it’s safe to say that Instagram is a must when it comes to building your brand, and putting your product or service out in front of your target audience. Regardless of the size and age of your business, this is an incredible tool to help you stand out from the competition, and leave a lasting impression.
And just like with any tool, you’d want to make sure you’re getting the most out of it. This is where Instagram SEO comes in. By optimising your strategy and content you put out on this channel, not only can you increase traffic to your webpages, but also drive valuable conversion.
To help show you what this looks like in action, we’ve curated our top 3 strategies that can guide your approach to SEO on Instagram.
Strategy 1: Optimise Your Profile for Search
- Strategic Keyword Placement
Your Instagram profile is a direct representation of your business. By optimising your username (handle), you are making it easier for your target audience to find you. Consider incorporating relevant keywords into your handle, bio and description that help illustrate your product or service.
Example: If you have a business selling handmade jewellery, think about incorporating the words “jewellery”, “gems” or “treasures” into your handle. You could also include keywords like “handmade jewellery” or “artisan accessories” in your profile bio. Think about what terms your target audience is likely to search for, and what would capture their attention.
- Compelling Bio and CTAs
Crafting a concise, yet powerful bio that clearly communicates your brand’s value proposition takes time and refinement. Always remember to include a strong call-to-action (CTA) at the end of any form of marketing (this includes anything from social media posts to your website) to direct users to take desired actions.
Example: Say you have a profile promoting a sustainable clothing line. Having your bio mention your eco-conscious values, coupled with a CTA prompting users to click through and explore your latest collection via the link provided makes for a seamless discovery of your brand and its products.
Strategy 2: Create Engaging and Relevant Content
Having high-quality, engaging content is the cornerstone of every successful Instagram strategy. But how do you tailor your content to better resonate with your audience, while optimising it for search and boosting conversion?
- Use Hashtags Strategically
Increase the discoverability of your content with hashtags. Research relevant hashtags within your niche and incorporate them into your posts. Strike a balance between popular hashtags and niche-specific ones to maximise overall visibility.
OUR TOP TIP: The maximum number of hashtags you can use in a single Instagram post is 30. We recommend using a total number of 28 hashtags to avoid being flagged as spam-like activity.
Example: If you own a meal-prep business specialising in healthy meals on-the-go, try using a mix of broad hashtags like #healthyeating and niche-specific ones like #plantbasedrecipes to reach a wider audience, while targeting audience members that would also be interested in more specific dietary or product offerings.
- Utilise User-Generated Content (UGC)
Encourage and incentivise your audience to create and share content related to your brand or products. Having UGC helps foster a sense of community, while serving as an authentic source of social proof, driving both traffic and conversions.
Example: A business selling outdoor camping gear can incentivise customers capturing and submitting UGC by offering a discount code for 10% off their next purchase if the customer posted a picture of them using their product, and tagged the brand.
This not only strengthens brand loyalty, but also inspires others to explore the full range of products, helping drive website visits and ultimately, purchases.
Strategy 3: Make Use of Instagram Shopping
Instagram Shopping has revolutionised the way businesses showcase and sell their products. By integrating shoppable posts and tags into your feed, you can streamline the path to purchase for your customers. Here’s how:
- Create Shoppable Posts
Use Instagram’s native shopping features to tag your products directly into your posts and stories. This helps users seamlessly explore and purchase products without having to leave the app, reducing the amount of friction in the conversion process.
- Use Product Stickers in Stories
Enhance the shopping experience by incorporating product stickers into your Instagram Stories. These clickable tags allow users to find out more about featured products and make purchases more effortlessly.
Becoming fluent with Instagram SEO is critical in increasing overall traffic and revenue generation-by taking the time to optimise your profile, craft quality content and leverage on in-app features, you too can bring your brand’s visibility to the next level. Incorporate these strategies into your social media marketing strategy and let the results speak for themselves.
Want to learn more about increasing traffic to your business or product?
Drop us a message today, and let’s have a chat.
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